Top Finance Influencers – Finance Instagrammers In India 2023

 

The finance industry is ever-changing. It requires constant communication with its clients to stay responsive and

up-to-date. Here, videos are the primary mode for companies to engage with their customers, especially given the

majority of people's online-centric lifestyles.

Today, multiple financial brands utilize finance influencers to create fascinating video content to explain their services and educate potential clients. It provides a clear and

simplified approach, making monetary subjects more easily understandable and accessible to those in need of

guidance.

As per the latest report by Statista, the influencer marketing industry in India was valued at INR 12.75 billion in

2022, which increased to INR 16.38 billion in 2023. It's also projected that this value will hit INR 28 billion

by 2026. The companies behind this believe that the best travel influencers are skilled content creators. They can generate engaging and informative content such as video ads, testimonials,

and social media videos that can be shared across platforms to enhance your brand's visibility.

Vidzy is counted as one of the best video production services in India, offering financial influencer-based video production services. With over 6 years of experience, the agency has

satisfied top financial companies like Khatabook, Paytm, MoneyTap, and many more.

If you're in search of finance Instagrammers to collaborate with your brand, reach out to these top 5 best finance influencers today!

The Money Masters: 5 Best Finance Influencers In India To Connect With

Sharan Hegde: 

Instagram Handle: financewithsharan

Followers: 2.3 M

USP: Sharan is considered one of the best finance influencers; he has been showcased on pages of renowned publications like the Times of India, Mint, and the News Minute.

Bangalore-based Sharan is a financial speaker, influencer, management consultant, and content creator. In his

videos, he discusses serious topics like tax, insurance, home loans, credit cards, crypto, NFT, mutual funds,

real estate, and the stock market. He offers a sharp look at these topics through references to personal life, movies,

and popular sitcoms, making the content engaging. 

His videos have an average of 676K views, 58K likes, and 453 comments, while the engagement rate is 3.61%.

“Buying gold in Dubai” is Sharan's most viewed video with 12.3M views.

Neha Nagar: 

Instagram Handle: iamnehanagar

Followers: 1.5 M

USP: Neha inspires and encourages young women to pursue careers in the finance field.

A financial advisor, and wealth manager, Neha Nager is one of the top finance influencers in India.  

She is the visionary behind taxation help.in, a company dedicated to addressing the financial requirements of startups.

Neha's videos provide perfect guidance on IPO, LIC, stock market, mutual funds, income tax, cryptocurrency, NFT,

and financial planning. It uploads 3 videos weekly on its social media handles with an engagement rate of 5.95%.

On average, the post garners 953,000 views, 54,000 likes, and 439 comments.

Neha is a finance influencer who was featured by FEMINA for her finance and taxation content and by CNBC for

her stock market knowledge.

Rachana Phadke Ranade: 

Instagram Handle: ca_rachanaranade

Followers: 984 K 

USP: Rachana Ranade can guide you in cultivating financial discipline and making smart investments with her

top-notch stock market trading tips.

Rachana Phadke Ranade is a well-known Indian entrepreneur, chartered accountant, teacher, YouTuber, investor

and venture capitalist. Her videos get indiscriminate likes and vibes on YouTube and Instagram. One of India's

best finance influencers, Rachna is liked for her video content on stock markets, investment strategies, financial concepts, and business

models. Her "Psychology Of Money" reel has got the highest ever 1.3M views, 74.4K likes and 639 comments.

She has a 1.28% engagement rate.

Ashish Dawar: 

Instagram Handle: iamlegalbaba

Followers: 2.7 M

USP: Ashish assists his audience in managing their financial and personal legal matters.

In addition to his advocacy work, Ashish Dawar serves as a legal advisor and digital content creator. He diligently

shares vital information with his audience through engaging reels, covering topics such as property transfers,

loan repayments, real estate investments, legal matters, individual rights, currency laws, and more. Daily, he

uploads a reel on Instagram and gets a 1.02% engagement rate with 20K likes, 160K views, and 253 comments.

Raj Shamani: 

Instagram Handle: rajshamani

Followers: 1.6 M

USP: Raj can positively transform your mindset and enhance your financial intelligence.

The last name in the list of top finance instagram influencers is Raj Shamani, a brilliant business expert who runs a family business. As a TEDx and financial speaker,

21-year-old Raj has given 100 keynote presentations in 23 countries and shares concepts to drive company growth

and sales on Instagram. He is also a prominent Instagram personality who regularly posts videos and articles

focused on money management and boosting your financial savvy. His video's engagement rate is 2.78%.

Harnessing Finance Influencers Videos for Your Brand: H3

The hyper-connected world wants digital screens, where nothing beats video content. Nowadays, as we navigate

our way through social media feeds, seek out information, or indulge in moments of entertainment, video content

has seamlessly woven itself into the fabric of our online existence.

The financial industry understands the importance of videos and creates pairing videos for its brands with the help

of the best finance influencers. The financial industry understands the importance of videos and creates pairing videos for its brands with

the help of the best finance influencers. Influencer-featured videos are very beneficial for brands. Know why influencer-based footage is significant

for brands. 

Endorsement Videos: 

Finance influencers create promotional videos for financial services and products. Through these ads, influencers strengthen the trust

and credibility of the brand among their followers. Endorsements made by influencers have an essence of

authenticity and create a sense of trust in the customer's brand. Influencers can truly enhance a brand's credibility.

The company gained promotion by partnering with top finance influencers such as Sharan Hegde, notable financial brands like Police Bazaar, and Grow.

Educational Content: 

With the help of educational content, finance influencers present the necessary information about the economic world to the viewers. The visual clips feature explanations,

tutorials, and tips about personal finance, investing, budgeting, and other financial topics.

Market News And Updates:  

The financial pioneers provide updates on the latest financial news, economic events, and market developments

that can help viewers stay informed.

Testimonial: 

Many companies produce testimonial videos to further reinforce brand trust. For its creation, the brand takes the

help of satisfied customers, who share their success stories with the people. Union Bank of India's customer

testimonial video is a remarkable illustration, showcasing the genuine experiences of delighted customers.

Remarkably, the video garnered 2.7 thousand views in a brief span.

Personal Finance Tips: 

The best finance influencers also give their personal opinion or tips on financial topics. They offer practical advice on managing money, saving,

reducing debt, and improving financial habits.

Product Reviews: Influencers may review financial products and services, such as credit cards, investment platforms, or budgeting

apps, providing insights and recommendations.

Conclusion

Financial influencers provide deep knowledge of financial markets, investments, and personal finance. Their expertise and credibility

help build the brand's trust and authority.

Top finance influencers in India have a strong fan following and are capable of creating engaging videos, which increase brand visibility by

reaching the target audience.

The Top Video Production Company in India, Vidzy is here for influencer-based video production services. The agency has a list of over 2 lakh top

influencers, where brands are free to follow the instructions for video crafting. So, if you have a burgeoning startup or a well-established proprietary brand, Vidzy has the expertise and resources to deliver exceptional video content.

Let's start crafting compelling videos that drive results only with Vidzy!